Thoughtful communicator, creative brand builder, and open-minded experimenter. Passionate about company culture, employee engagement, and the Oxford comma.
Let’s face it—a lot’s changed in the last few years and gone are the days of koolaide chugging. The pandemic jolted life’s priorities into place and for a lot of people, work is work now. Rallying employees around a shared purpose can feel hard on the best days, inauthentic on the worst. But building culture as you would a brand that people love and trust can get that koolaide flowing again. It’s about doing the work to really understand employee sentiment and using that to drive your comms and people programs.
Internal comms
It’s not just about scheduling All Hands or sending a company newsletter (though those things are a lot harder than one might assume). It’s about zooming out and thinking holistically about how to shape what employees need to know, do, and feel. It’s about building a manager community that can learn from one another and do what’s best for the company and their teams. It’s about reminding people why they joined and what they’re building, together. Oh, and crisis comms…it’s also about crisis comms.
Employer brand
Employees can be your biggest brand advocates or your greatest brand risk. Investing in their progress and sharing their stories helps other people identify with—or opt out from—the company’s vision and values. Codifying values gets everyone thinking about what drives us, today and well past tomorrow. It’s about building awareness of your company as a great place to work and filling the recruiting funnel with capable, qualified, and diverse talent.
People programs
Returning to office? Designing a new hire onboarding experience? Launching a performance review cycle? The antiquated HR of generations before us are long gone. It’s about doing what’s right for the company while being a resource to the humans who work there—hello “human resources.”